Worth · Buyers · Founders
What's your shape?
Five facts set your company apart. Together they decide what it's worth, and who will pay most for it.
Four families of shape
No two companies are alike.
The family tells you who's looking.
We weigh each fact the way a buyer would. The heaviest line sets your family, and your family tells you who pays most.
The Annuity
Revenue that repeats. Buyers pay for predictability.
Who pays most: Consolidators and infrastructure fundsThe Engine
Margin that compounds. Cash now, and plenty of it.
Who pays most: Private equity platformsThe Rocket
Growth that outruns the market. Buyers pay for next year.
Who pays most: Strategics buying the futureThe Keystone
One relationship carries a lot. The buyer who already serves it pays most.
Who pays most: A strategic already inside that customerKnow what it's worth, and who will pay most for it.
- Your value, with a rangeAn honest low, likely and high, updated as your numbers change.
- The buyers who fitRanked by how much your shape matters to them.
- The leversWhich fact moves your value most, and by how much.
See the companies that fit your thesis, before the first call.
- ResearchTargets and buyers built from filings, websites and deal history.
- People and signalsWho decides, and what changed this week.
- FitWhy them, why you, why now, scored before the meeting.
Short notes on what moves value, and who pays for it.
Quartile Beats Sector: The $17.5M Question for 2027 Sellers
In Monoco's data as of the end of September 2025, the distance between a bottom- and top-quartile multiple is about $17.5M on $5M of EBITDA. The gap looks similar in every sector…
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What we believe
Your company, not your category
We value what sets you apart. Your facts, weighed the way a buyer would weigh them.
Fit before price
The buyer who needs your shape pays the most. Your family tells you which kind of buyer that is, and why.
Founders first
Free to start and private by default. Nothing you enter is shown to a buyer unless you choose.